I was just made aware of a great marketing book entitled, Your Marketing Sucks by author Mark Stevens (Thanks for the suggestion Hillary!!) The book isn’t for the faint at heart, but for those who are looking to be bold enough to take their businesses to the next level. The following are a couple powerful excerpts:
p. 115 – “Extreme marketing takes an entrepreneurial perspective that demands a measurable return on the investment dollars allocated to the marketing process. Extreme Marketers are both strategic and tactical. They identify opportunities – often considered inappropriate or impossible to cultivate by others – and pursue them vigorously. In fact, they never accept the notion that something cannot be done because it has not been done in the past.”
19. “Scrutinize everything you are (and are not) doing. Put it all under a microscope. Be a skeptical SOB about every dollar you are spending. Keep those programs generating the highest returns. Eliminate everything else, no matter what. Your company will grow – profitably.”
Wishing you success in your business!
Would love to hear how you are taking your business to the next level!! Comment below!!
– Team Project Be Bold